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Here is the first in' network enewsletter issued in 2012. This is also the first time I am presenting it. I feel proud and honored to do it.
First of all let me tell you that in' network headquarters would like to wish you and your families all the best for the new year. It will be a very important year for the development of our business. A business that has been evolving so much during the past five years. Do you know for instance that, while reading this text, around 700,000 search queries are being posted on Google? That 168 million emails are being sent (!!!!)? Or that 370,000 phone calls are being exchanged through Skype? We are living in a new environment and we must be in tune with it if we wish to stay competitive and successful. We therefore will do our best to send you relevant news to keep you informed of our in' network member agencies’ activities.
In this enewsletter you will read news from in' network member agencies in BRICS countries (Brazil – Russia – India – China – South Africa).
The development and the importance of these emergent powers is so important that we devoted them a lot of time during our recent in' network annual Convention that took place in Vienna. You will also find some news from other in' network member agencies from USA, Great Britain, Saudi Arabia, Tunisia, France, German speaking countries. And you’ll discover some relevant new members of in' in UAE, Scandinavia (Denmark, Norway, Sweden), Canada and Ghana. You will also notice that we are welcoming in the network MMI, a global independent media network with headquarters in UK.
Jack Adamis, Managing Director of in' network.
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in' agency Agnelo Pacheco's campaign goals for OAB – Brazilian Lawyers Union |
 OAB Sao Paulo is an entity class recognized for fighting for lawyers' benefits and citizenship rights.
Since 2003, Agnelo Pacheco has developed campaigns for OAB focusing on the society and fighting against paedophilia, violence against the elderly and women and in favour of the environment and ethic, etc. Some of our campaigns have been awarded.
In 2010, Alliance Française, an educational charity dedicated to teach French and the French culture outside France, recognized our works focused in human rights for OAB and opened its doors in Sao Paulo to show some of its works, emphasizing France as the country where human rights were born.
A new work in parternership with OAB is focused on donating blood and bone marrow.
There are in Brazil 70 centers where bone marrow transplants are made and 20 others where transplants are made between people who are not relatives.
Brazil needs an average 5,500 blood bags daily which means about 5% of the country population donating blood at least once a year.
The Bone Marrow Donators National Register (REDOME), managed by the Cancer National Institute (INCA), is the third biggest donors bank in the world, topped only by the German and the American ones.
The campaign's purpose is increasing the amount of donors in this period of the year in which people become more sensible.
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in' India agency Arms Communication is developing joint ventures with other in' agencies |
 Reet Ahluwalia,
Arms Communication CEO
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Arms Communication started a joint venture with in' agency K&L/Tokyo in New Dehli.
They recently signed an agreement with Paris in' hotshop Brandelet+Partners offering Indian garment, jewelry, beauty and cosmetics manufacturers the "made in France" creative talent of Christophe Brandelet.
They are discussing with Portugese in' agency Brandia Central to create a Branding Division in New Dehli.
They are also in contact with Madrid in' mobile phone communication specialist flash2flash.
Such cooperations between in' member agencies are more and more frequent.
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China in' agency Easthink coordinated Zespri "Golden Monday" campaign |
According to the the lack of vitamin C urban white-collar workers arise from quicker and quicker rhythm of life and work steps in Shanghai.
International Kiwi fruit seller Zespri worked in coordination with Easthink, Golin Harrsi, and iPart (social network company from Taiwan) to call on the people to fight against Monday blue in Shanghai through eating Kiwi fruits containing rich vitamin C. Easthink organized "Golden Monday" stage shows, parades in Metrocity and special sales in Da-ning RT-mart. Each of these promotion activities were uncomplicated and easy to participate in. Therefore consumers were glad to join them and really had fun. |
 Watch the Zespri TVC
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An idea we like:
People don't buy products or services,
they buy perceptions.
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Leading UAE agency GMASCO joins in' network |
 GMASCO (Gulf Marketing and Services Company) is a major independent communications agency based in Dubai and operating all over the Middle East. It decided to join in' network.
Among all GMASCO clients, let's mention: ACE, Fossil, Black&Decker, Hertz, Lexus, Toyota, Ikea, Seiko, Sanyo, Marks&Spencer, Toys' R Us, Panasonic, Toshiba, Honda, Alcatel, Volvo...
Born in 1970 to support the marketing activities of Al-Futtain Group Companies, the agency has grown up and is now a full service agency highly appreciated by many global brands assigning it for their communications in the Middle East.
  
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Scandinavian agency The Brand House joins in' network |
With headquarters in Copenhagen, The Brand House operates all over Scandinavia. In Denmark, Norway, Sweden and even Finland though a partnership with a local agency.
Created on January 1st 1991, Cosmos Communication started to be a partner of Grey until 1998. The agency then changed its name to The Brand House. Founder Stiig Helgens Binggeh is still the Managing Director of the agency. Morten Angelo is creative director and Anita Dejgaard is CEO.
The Brand House is a full service group of Communications working for clients such as Aalborg Portland, Boheringer Ingelheim, Bog and Idé, BR, Devi, Faber, Fujitso, Siemens Computer, Icopal, Imerco, Junekevs, Multidata, Oticon, Pfizer, 7-Eleven, SMC-Biler, Sport-Master, Toys’R Us, Wyeth, XL-BYG. Most of them are market leaders in their category.
 
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Global network Max Media International partners with in' network |
Max Media is an international independent media agency creating and delivering bespoke hard-hitting advertising campaigns for its clients around the world to maximum effect.
Founded in 2004, it goes the extra mile for its clients by building a strong loyal relationship which has helped it build a reputation of excellence.
It takes a hands-on, diverse approach to give rapid, radical and cost effective service. Its team thrives on the challenge of hitting target markets, with its competitive edge and open-minded approach.
Reaching those target markets other agencies struggle to reach through Max Media Network - 52 members, 63 countries and now as a member of in' global marketing communications network.
It gives its clients confidence from start to finish with very competitive media buying, effective reporting & tools and ultimately strong ROI. |
Stuart Smith,
CEO of Max Media International
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An idea we like:
"An idea can turn dust or magic,
depending on the talent that rubs against it."
(Bill Bernbach)
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in' agency Groupe 361° makes Heinz tomatoes fresher than ever! |
As you may know, Heinz grows its own type of delicious tomatoes. And now, you can even taste the first harvest of these tomatoes! To launch their new First Harvest Ketchup, Heinz decided to create a website in which you can discover all types of content concerning the creation process of this new product.
 And of course, in the era of social networking, the event was also broadcast on the French Heinz Facebook page, created and animated by in' agency Groupe 361°. In order to introduce this new ketchup to the 36 000 fans, Groupe 361° launched a User Generated Content operation. Its objective is simple: upload a picture that shows your love for Heinz and immediately win a bottle of First Harvest Ketchup. Useless to say that the fans were delighted!
Visit the website here www.heinzketchupprimeur.fr or visit the French Facebook page
Groupe 361° is global French communication agency located in Paris and Lyon.
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Saudi Arabian in' agency 3points created a branding campaign for Al Arab Channel |
 3Points recently designed the logo for Al Arab 24 Hour News Channel. The channel was launched by HRH Prince Alwalid bin Talal in a press conference in Kingdom Holding Company.
3 points is a full service agency operating in Ryad and Jeddah. It also controls a digital subsidiary, PR agency Glue Tube and a media agency.
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Schubert launches successful social media campaign for Hale Products |
When fire commissioners in the U.S. called upon industry leaders to take action and help make firefighters safer on the job, Hale responded. Hale is an industry-leading manufacturer of firefighting pumps and foam systems. Many of their products are engineered from the ground up to maximize firefighter safety.
To highlight this commitment, in' Schubert has helped Hale develop and launch the "Safe Firefighter of the Year" program. In order to promote the program, Hale turned to Schubert's public relations team to develop a social media strategy. Our team designed a microsite and harnessed the power of Twitter and Facebook to spread the word about the Safe Firefighter campaign.
At the end of the program's first year, Hale received more than 125 nominations for Safe Firefighter of the Month from across the United States. The program continues to draw more attention as firefighters interact with the campaign online through social networks like Firefighter Social, which helps Hale reach its ultimate goal — supporting firefighter life safety initiatives.
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Helping Freederm makes more than 25 000 new friends in UK thanks to in' agency Bray Leino |
 Run with brand partners MTV, NME, BigTop40 and LOOK Magazine, the Free Your Future campaign offers Freederm's youth audience the chance to win money-can't buy experiences working for some very desirable brand names across TV, print, radio and online.
The agency re-tooled it this year to be much more social: Facebook is the perfect platform app, they helped manage the hundreds of conversations people had on the brand page about the competition, as well as about the brand itself.
This was supported with further digital activity, with Facebook social ads, banner ads, newsletter broadcasts and bespoke competition pages with our brand partners.
The result has been Freederm's most successful campaign to date, with the completion app outperforming its targets and generating over 25k fans.
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Reichl und Partner shows animal slaughter the Red Card |
 On occasions of 2012 UEFA Cup, thousands of stray animals -dogs and cats- are killed a brutal way every day in Ukraine according to animal welfare organizations.
German speaking countries' in' member agency Reichl und Partner decided to protest against this barbarian mass killing by issuing an ad featuring a bloody Red Card and running it in various online and offline media, asking people to support the agency's action by getting information on www.redcardforkillings.com and acting.
CEO Rainer Reichl has always been involved in humanitarian causes with his agency, especially for children.
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Ghana is a key country in Western Africa.
Maha Ben Amor joined Web2Com as International Business Manager the in' agency is more and more working for global and international brands online and offline.
