in global network

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November 3rd, 2010

www.inglobalnet.com

All marketing communications agencies have their "raison d'être," whether local or global. And although it's easy to research the names of regional agencies that offer services in a desired geographic location, it's much more difficult to get to know the names, reputations, and key players of overseas agencies. "Who runs the best agency with the marketing expertise I need in Argentina? Portugal? Malaysia? Saudi Arabia? South Africa?..."

Working with an in' member agency is like being a handshake away from great talent and local expertise all over the world. And that means seamless global reach for your international (or want-to-be international) business.

Want to know more? Visit www.inglobalnet.com for a list of member agencies, and contact the in' network agency near you. Then it will introduce you to the most effective independent agencies wherever you want to do business.

Ping! TV Guide and Winzair airlines: two new assignements for East Caribbean agency FSi Creative

Freestyle Inc, the regional in' network agency for the Eastern Caribbean, as Advertising Agent for the premier television provider in Dominica, Marpin 2k4 Ltd, has launched the first ever TV Guide on island in June 2010. The Ping! TV Guide is a bi-weekly publication, distributed islandwide at no charge to the public. Freestyle Inc, better known as FSi Creative is responsible for the guide from inception onwards. This includes the design, content production, advertising sales, print production and distribution of the Ping! TV Guide. Along with Marpin 2k4 Ltd's new image, the Ping! TV Guide is fun, young and fresh with the inclusion of "what's new" referred to as The Buzz, an entertainment section and a section devoted to the newest shows on television.

Winair

Freestyle Inc has also assisted WINAIR in the launch of their airline flights in the Windward Islands including St. Lucia, Tortola in the British Virgin Islands and Dominica. For this 3 months long campaign from July to September 2010, Freestyle Inc managed the media booking and placement of radio and newspaper advertisements.

Freestyle Inc is the only agency able to run campaigns and actions in all East Caribbean Islands.

FSi Creative

Romanian in' agency Brandaffair promoted the World Poker Tour

The product: World Poker Tour, an international event that took place at Regent Casino in Bucharest, sponsored by Gamebookers.com – part of PartyGaming group.

The challenge: extremely fast promotional delivery of premium kiosks, roll-ups, invitations, WPT branding printed instruments and a lot more materials needed for the event. The idea: To make simple, stylish and easy to produce materials. Special colours and premium printing paper or other printing support were used in order to bring to attention the quality and importance of the event as well as the considerable amounts of money to be played on WPT.

The strategy: To embody the brand in a forceful manner, that changes the appearance of the hosting casino into a fully branded WPT event and sending the message of power and wealth to be associated with WPT.

The result: The event was a success and materials were produced within the deadline.

World Poker Tour

BrandAffair

SK Media promoted Sensodyne in Tashkent

in' agency SK Media started to promote Glaxo SmithKline toothpaste Sensodyne in Tashkent, the capital of Uzbekistan.

Presentations and testings were organized in 3 bazaars (big open markets) and in the 4 largest Supermarkets. A TV and Radio campaign supported this promotion.

SK media is an agency based in Tashkent with branch offices in Armenia, Azerbaijan, Georgia, Kyrgystan, Mongolia, Tajikistan and Turkmenistan. It offers a unique coverage for communicating in these Central Asia countries whose economies are booming.

With other in' agencies in Russia, Ukraine, Azerbaijan and Kazakhstan, in' network is obviously a major opportunity for marketers interested by Russia and CIS countries.

Glaxo

To learn more about SK Media

Front Page of USA Today Shows Results of in' agency Eric Mower and Associates Poll

A nationwide poll conducted by Eric Mower and Associates (EMA) for Domtar, one of North America's leading paper companies, reveals that while most college students consider themselves environmentally conscious and think going paperless helps the environment, nearly 70% said the idea of receiving an electronic copy of their diplomas either bothered them or they considered it so terrible they hated it. USA Today featured the survey results as its front-page Snapshot.

EMA researchers contacted 420 college juniors and seniors nationwide to ask what they could do to protect the environment and also about personal paper usage. The survey, commissioned by Domtar, has a margin of error of five percentage points. The results showed that while two-thirds of upperclassmen thinking that going paperless helps the environment, only 4% think converting to electronic diplomas is a great idea.

EMA produced a video to illustrate the survey results. Visit www.domtar.com/diploma to see the video, review the complete survey findings, and learn more about Domtar's commitment to the responsible use of paper.

Eric Mower & Associates

An idea we like:

"In the factory we make cosmetics,
but in my stores, we sell hope"
(Charles Revson)

Turkey in' agency Vagabond built Fiyapi's new campaign

Watch Fiyapi TVC

Discover the funny TV commercial designed for the Fiyapi's new ambitious campaign created by VAGABOND. For this unforgettable campaign, TVC VAGABOND used the fishes' short term memory as contrariety and created a funny and attention taking work.

Vagabond

in' agency Well Ad is specialized in marketing communications for Malaysian Government

Malaysian agency NewAd created a sister agency – Well Ad – aimed to develop marketing communications actions for the government. Well Ad is currently involved in several tenders. Tourism Malaysia 2011 – 2013. The agency wishes to renew its current assignment to advertise Malaysia in Japan, South Korea, Taiwan, China, Hong Kong and the domestic market. Tourism Malaysia booth in London' World Travel Market Expo.

Training video for Ministry of Agriculture

Information program for Electronic Surveillance system of Ministry of Transport.

A busy season for the Kuala Lumpur agency.

News Advertising

Malta in' agency Lighthouse gave a feel of prestigious brand to MedBank new campaign

Following the successful branding campaign of Mediterranean Bank, the grittier and more hard sell adverts came in. Despite the excess of information, mostly a legal requirement, the advertising retained the look and feel of a prestigious brand, and made a strong use of the new logo - touching upon images of Mediterranean cultural aspirations: from a simple cosmopolitan cup of capuccino, to a stylish classic car.

MedBank

Lighthouse

in' agency Groupe 361° in campaign for the French Rotary Club

Rotary today's image does not correspond to reality. "We decided of a very simple strategy to rebrand Rotary: let's show French people what Rotary is doing. We put on stage all national actions implemented by Rotary and allow each club to highlight these actions on local scales.

"Mankind in action" is the creative concept we imagined, using the logo's wheel as a movement gearing for mankind benefits. It was also a way to take advantage of the genuine and symbolic meaning of the logo."

Strategic planning was scheduled in 3 stages:

internal information and awareness campaign

dispatching of communication material

media campaign

A website was created as well as a social media campaign.

Rotary's image is expected to improve in France. Recruiting new members and rallying French people interest for Rotary's social actions should become easier.

French Rotary Club

Groupe 361°

An idea we like:

Capital and Experience are not that important in business. You can get both of those things. What is important is ideas

in' agency Alpha Baltic launched the "Sober up" social campaign

The environmental object – a bed in the centre of Riga (capital of Latvia) – of the campaign "Sober up!" (Izguli reibumu!) implemented by Alpha Baltic elicited wide public response on Internet and in media.

Only two weeks later when the slogan of the campaign "Sober up!" (Izguli reibumu!) finally appeared on the bed, it turned out that this is the Midsummer's Day campaign of CSDD (Road Traffic Safety Directorate) against driving a car under the influence of alcohol or drugs. The goal of the campaign was to decrease the number of intoxicated drivers behind the steering wheel, as well as the number of those injured and killed in such accidents. Media called the bed the hub of the campaign.

This year the well-known game Spin the Bottle was chosen as the main theme of the campaign. It is clear that when playing this game, one should consider any outcome. Therefore our message is – do not bet on something you are not ready to loose – don't get behind the steering wheel under the influence! TV and audio clips that provide clear ideas of the possible damage were shown during the campaign.

More info

Sober up bed

Alpha Baltic

Duncan|Channon, San Francisco in' agency, produces TV spot for online ticket broker, StubHub

For over ten years, fans have gone to StubHub to find last minute tickets to sold-out events. Through its sports partnerships and concert offerings, StubHub has built a loyal following among die-hard sports and music fans.

The company is now focusing its marketing efforts on casual ticket buyers who are more interested in going to events with friends. To build awareness among this audience, Duncan|Channon created a TV spot using a visual joke to highlight the advantages of using StubHub. After one month of airing the spot, StubHub has seen a significant increase in site traffic.

Watch StubHub TVC

Duncan|Channon

Ukrainian in' agency Escape Digital Marketing rebuilt Prestige image with a new website

Prestige is an online members-only exclusive cloths shop, member of the Otto Group.

Our task was a re-launch of the online shop, which existed since November 2009 and became outdated. Solution was to redesign the web-site.

Site was supported with a banner campaign. www.prestigeshop.com.ua

Escape Digital Marketing is part of the same Ukrainian communications Group as Sahar Creative Shop.

before

after

Sahar

in' agency Ashley Worldgroup Sofia won the GTC Bulgaria account

Ashley Worldgroup Sofia won the account for the launch of the new shopping mall Galleria in Stara Zagora. Ashley Worldgroup was selected after a pitch in which Publicis also participated. The assignment involved the creative, the media and the PR services of the communication campaign.

GTC is a company that invests in shopping centres in East and Central Europe and has a plan for five projects at this stage in Bulgaria. The first one is planned to operate in the city of Stara Zagora whilst the next projects are for Varna, Bourgas, Plovdiv and Ruse

Ashley Worldgroup

3Points in the corvette Driving Seat

in' Saudi Arabia agency 3Points Advertising helped it's client Alissa Automotive, a local franchise for GM's GMC and Chevrolet brands, to develop the sports car market.. The idea was to initiate the Saudi Corvette Members Club.

Since that introduction, 3Points officially launched the new Club with the approval of the regional vice president of GM. As the club has grown to over 100 members, so has the Agency's role within it. The Agency developed a complete corporate identity as well as the club lounge within one of the showrooms for Alissa Automotive.

The club's success has proved to be a great investment and gives Alissa the honorary role of being the largest seller of Corvettes within the Kingdom! The increase in sales has also brought an increase in demand for GM approved accessories and Chevy merchandising. 3Points as such were handled the task of developing an uplifted accessories division to sit along side the club lounge, this allows Alissa Automotive become the largest seller by the end of 2011.

3Points

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